Spring Sneak Peek: Replay SS11

I’m currently freezing my buns off in Edmonton, Alberta. It’s about minus thirty with the wind chill today, and despite my warm, down-filled puffy DC Masella jacket, I’m still a complete baby in these chilly temperatures.

So I’m sure you can imagine how quickly the sight of these ads for Replay’s Spring Summer 2011 collection sent me into a dream-like state (amid my shivers). Almost instantly I began fantasizing about sunshine-y summer days at the beach, wearing beautiful clothes, running around amusement parks with the cool kids, and chilling in the back yard with bare feet.

I’m so, so in love with the entire photo shoot for this ad campaign. I’m really digging the vibe of this italian denim line’s recent collection. I want it all.

Photos courtesy of Replay

Hippie Hippie Shake

Photo: Chapter5Section2

Erin Wasson is a supermodel and a skater (with a half pipe in her backyard), she serves as muse and stylist to Alexander Wang. She showed off  her own latest collection for RVCA this week in New York. For the Spring 2010 line,  Erin stayed true to her own style and the boho-SoCal, Venice Beach feel that the skate and surf inspired RVCA has become known for.

Many of the looks that made their way down the runway sported slouchy, oversized tops.  Bare midriffs, tie-dye and of the moment rompers also made appearances (including a cutout denim version). I fell in love with outfits like the nautical-striped top and denim cutoff shorts, and the traditional bell-bottomed jeans paired with a baggy tank. Alexander Wang inspired looks like trousers with low-slung belts and cut off acid wash tees also hit the mark . So simple, so chic.

Many of the outfits were accessorized with low-hanging, silverware-sized crosses (from Wasson’s jewelry collaboration with the LowLuv).

Jackets stole the show and those were flowing, paneled, floor length and cape-like in effect, giving the line a dose of editorial appeal, but all the while remaining grounded in exactly what sells: easy separates that require very little thought. Loving this collection’s laid back feel.

Photos: Getty Images (via Coutorture)